Final Thoughts
Final Thoughts
Written by Michael Cowden
November 2, 2023
There was consensus that steel prices would crash on the UAW strike and then rebound just as sharply once the union and the “Big Three” automakers reached tentative deals.
What we’ve seen instead is that the strike didn’t have the impact on steel that some had feared. Take a look at some of the comments in “Market Chatter,” for example.
So prices didn’t collapse on the strike. And yet now they’re nonetheless soaring higher.
Case in point: There were volume deals available earlier this week for a little below $800 per ton ($40 per cwt), which is the lower end of our range. Now, mills are asking for $900 per ton for HRC and $1,100 per ton for cold-rolled and coated products.
What’s to stop them from getting it? Lead times are already into 2024 for cold-rolled and coated – and increasingly for HR as well. If you can find any spot tons for 2023, they won’t come cheap.
Yes, you might be able to get HRC from South Korea, which is subject to a Section 232 quota rather than a tariff. And the price might look good at, say, a little over $800 per ton. But that material might not arrive until March or April. Will that be a good price then?
These are the kinds of questions we’re used to asking. It’s not news that the steel industry is cyclical – and that the longer lead times associated with imports will always carry risks.
But the intensity of the cycles over the last three years, and the associated risk, still catches me by surprise. It’s not just magnitude of the price spikes but also when they’re happening.
We saw steel prices go from $645 per ton in early October to $810 per ton earlier this week – an increase of $165 per ton, or 26%, in just a month. Let’s say prices go to the $900 per ton US mills are seeking before the end of November, which almost feels conservative. That would be a gain of $255 per ton, or 40%. Perhaps HR hits $1,000 per ton, which is hardly uncharted territory anymore, sometime in December – that would be an increase of more 55%.
We saw something similar in the first quarter of this year. Prices surged from $695 per ton in early January to $1,145 per ton by the end of March – a gain of 65%.
That resulted from a confluence of factors that make sense in retrospect: People were too bearish about 2023 demand in Q4’22. New capacity struggled to go come online. Maintenance outages went forward as planned despite higher spot prices. And AHMSA unexpectedly stopped production. (When AHMSA might resume still isn’t clear.)
Also, it was the first quarter, when prices typically rise. But a gain of 40-50% or more in Q4 – a quarter that is typically one of the slower ones of the year? That’s not a pattern I’m used to.
Yes, prices rose 63% in Q4 2020 (from $605 to $985/ton). But there was a reason for that. Demand snapped back unexpectedly despite the pandemic still raging, catching everyone from mills to automakers to chip producers by surprise.
What explains it this time? Because it doesn’t seem like it’s the UAW strike ending.
To be clear, I’m not questioning that lead times are extended and that prices are up. It’s just unusual to see those trends happening across a backdrop of uneven macroeconomic data. Also, it’s hard to square the extreme volatility in sheet with the comparative stability in plate and rebar.
Frankly, it’s unusual to see one mill opening December order books for plate, while another is opening January order books for HRC. What gives? Plate was supposed to be stronger than sheet, in part thanks to infrastructure spending. Is the cancellation of some big offshore wind projects (check out this New York Times article on the matter) having an impact on the spot market for plate?
And while some of you tell me that labor is still tight, others say that you’re able to be a little more discerning now after basically hiring anyone with a pulse a 1-2 years ago.
So, again, I have a tough time squaring this short-term price jump with a still-murky Q1 outlook.
That said, I still remember when galv base used to carry a $100/ton premium to HRC. Now it’s taken for granted that the spread is $200/ton. What other old rules of thumb are no longer useful? And which still might yet come back to haunt us?
Let me know your thoughts.
Michael Cowden
Read more from Michael CowdenLatest in Final Thoughts
Final Thoughts
Sometimes new presidential administrations hit the ground running. No time for change like the present. And sometimes new administrations blast off on a SpaceX rocket bound for Mars. There’s a big universe, and we’ve got a lot of flags to plant. Such seems to be the case with the new Trump administration.
Final Thoughts
What’s been the impact of tariff threats on prices and demand? In short, not much – or at least that was the case when I was writing this column on Sunday afternoon. Spot activity for Canadian material, for example, has been put on hold over the last few weeks while the market waits to see what the new tariff landscape might look like.
Final Thoughts
Next Monday marks the start of the second Trump administration. The limbo we’ve been living in since Election Day in early November will finally come to an end. What better way to take a look at what’s coming up in Washington, D.C., than a conversation with Steel Manufacturers Association (SMA) President Philip K. Bell. He […]
Final Thoughts
It’s another week of big headlines and ho-hum pricing moves – which is to say the start of 2025 is looking a lot like the end of 2024. Scrap has settled up $20 per gross ton (gt). Steel prices, however, were a soft sideways this week. Chalk it up to uneven demand and abundant supply. And while we’re not aware of any major outages, some of you tell us that you’ve lost some shipping days here and there because of the recent cold snap.
Final Thoughts
I wrote in a Final Thoughts a few years ago that it seemed all the swans were black. More recently, I’ve been asked by some of you what the wildcards are for 2025. You could probably make the case that all the cards are wild now.