SMU Data and Models

SMU survey: Mills less willing to talk price on HRC, other products mixed
Written by Ethan Bernard
May 23, 2024
Hot rolled buyers found mills less willing to negotiate spot pricing this week, while other products SMU tracks were mixed, according to our most recent survey data.
For HRC buyers, 78% of respondents reported mills were flexible on price, down seven percentage points from two weeks earlier. However, galvanized’s rate rose 11 percentage points to 85% in the same comparison.
Every other week, SMU polls steel buyers asking if domestic mills are willing to negotiate lower spot pricing on new orders.
This week, 80% of participants surveyed by SMU reported mills were willing to negotiate prices on new spot orders, up five percentage points from our last market check. This is the first time the reading has touched 80% since the middle of March (Figure 1).

Figure 2 below shows negotiation rates by product. The rate for cold-rolled coil was flat at 71% this week. Meanwhile, the rate for Galvalume shot up to 100% (+33), and plate stood at 78% (+2).

Here’s what some survey respondents had to say:
“They (mills) seek volume and will negotiate to get it (on hot rolled).”
“Depending on who and the size of the buy, there are deals to be had (on hot rolled).”
“Negotiations are good if deemed appropriate (on cold rolled).”
“Most mills are active bidders and can still deliver (galvanized) in June last week.”
“Depends on the mill (on galvanized).”
“Somewhat (on plate).”
Note: SMU surveys active steel buyers every two weeks to gauge their steel suppliers’ willingness to negotiate pricing. The results reflect current steel demand and changing spot pricing trends. SMU provides our members with a number of ways to interact with current and historical data. To see an interactive history of our steel mill negotiations data, visit our website.

Ethan Bernard
Read more from Ethan BernardLatest in SMU Data and Models

SMU Survey: Current Buyers’ Sentiment Index jumps, Future Sentiment slips
SMU’s Current Buyers’ Sentiment Index rocketed up this week, while the Future Buyers’ Sentiment Index edged down. The two indices are almost at parity.

SMU Survey: Mill lead times stretch to 10-month highs
Buyers responding to our latest market survey reported that steel mill lead times were stretching out this week for sheet and plate products tracked by SMU. The results weren’t much of a surprise. Production times have begun moving out following a wave of frenzied buying in response to stricter Section 232 announced by the Trump […]

SMU Survey: Mills slam door on buyers looking to talk price
Mills’ flexibility on price for spot orders has taken a nosedive to levels not seen since the end of March 2023.

SMU Survey: Steel Buyers’ Sentiment indicates increased optimism
After reaching multi-month lows in mid-January, SMU’s Steel Buyers’ Sentiment Indices rebounded this week to some of the highest readings recorded in months.

SMU Survey: Mill lead times fluctuate, extensions expected
While we have seen some movements in recent weeks, steel mill production times remain within a few days of the historical lows observed over the last two years, a trend observed since mid-2024.