International Steel Mills

Algoma VP of sales Brandow to retire

Written by Ethan Bernard

November 27, 2023

Canadian steelmaker Algoma has announced the retirement of Rory Brandow, vice president of sales, effective Dec. 1.

The Sault Ste. Marie, Ontario-based company said Chris Ford, Algoma’s current director of US sales and customer service, will succeed Brandow as VP – commercial.

“Over an extensive career with Algoma, Rory has personified our core values of safety, teamwork, integrity, and caring. He has been a strong advocate for Algoma over the years, and we extend our sincere gratitude to Rory for his leadership and service,” Algoma CEO Michael Garcia said in a statement on Nov. 23.

“Chris Ford brings an impressive track record and deep industry knowledge, and we are confident in Chris’ ability to continue the momentum and drive our sales division forward,” Garcia added.

SMU’s next Community Chat will feature Algoma CEO Michael Garcia this Wednesday, Nov. 29, at 11 a.m. ET. The talk will focus on the current dynamics in the North American sheet and plate markets – as well as some of the particulars of the Canadian market. We will also discuss decarbonization. Click here to register.

Ethan Bernard

Ethan Bernard is a reporter and editor for Steel Market Update. He previously worked for American Metal Market as a copy editor in the New York office for two years starting in 2008. Later, he copy edited AMM’s monthly magazine on a freelance basis from 2015 until 2017. With experience in financial copywriting and textbook publishing, he holds a BA in Comparative Literature from UC Berkeley, and an MFA. in Creative Writing from New York University. He can be reached at ethan@steelmarketupdate.com or 724-759-7871.

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