Steel Products

Market Chatter This Week
Written by Brett Linton
July 13, 2022
SMU canvassed steel buyers on a variety of subjects including steel prices, supply and demand, and new mill capacity on Monday and Tuesday of this week. Rather than summarizing the comments received, we are sharing them in each buyer’s own words.
Want to have your voice heard and share your comments with SMU? Contact Brett@SteelMarketUpdate.com to be included in our market questionnaires.
Where do you think steel prices will bottom, and when? Why do you think that?
“2 to 3 months from now, too much negativity in the market to slow and change trend.”
“$800s in August, temporary rise due to potential capacity taken out (various reasons, labor, etc) and then drop in Q4.”
“Prices should bottom out in the next 30-60 days. When lead times get into Sept./Oct. and world prices start to rise.”
“Q4 based on weak demand.”
“I am hoping the bottom is north of $800/ton, but this slide is impressive in that it is so damn quick and equally severe.”
“I would normally say we are at the bottom. Demand is still relatively good, so I think we are close to the bottom.”
“No idea.”
“August 2022 with labor issues coming into play, prices will rise throughout Q4FY22 then bottom again mid-FY2023 with additional demand for end goods softening.”
“$750+-. Mills breakeven going lower with scrap dropping. Poor demand makes mills more desperate.”
“High $700s/low $800s.”
Is demand improving, declining or stable, and why?
“Demand is stable. Good, not great.”
“Demand for steel buildings is declining. We’ve been in an building boom, and it’s now waning.”
“Stable.”
“Declining, buyers think everything is terrible.”
“Stable, but our July is starting off stronger than expected.”
“Demand is stable, but at lower levels than previous 2 years.”
“Declining. Summer months, fears of a recession, no one buys as prices plummet.”
“Demand as in new orders are soft and declining from import sources.”
“Depends on market sector, stable to declining.”
Are supply chain issues getting better or worse, and why?
“Supply chain woes are continuing to be problematic for our customers, competitors and vendors. It is the second biggest issue we have behind labor shortages.”
“Supply chain issues are okay for some products and randomly unavailable for some other basic items.”
“They appear to be improving.”
“Still hit or miss. Things seem to be flowing through the ports better. But labor issues constrain production.”
“Same (bad).”
“Only worse part is the the price, no issues getting anything.”
“Supply chains are still an issue. Port congestion and inland transportation costs high.”
“They appear to be improving.”
“Worse – fuel prices are pushing owner/operator road carriers out of business.”
“Better.”
Are you seeing the impact of new North American capacity in the market? If yes, how so?
“Yes, very short lead times.”
“Lower prices.”
“I think domestic demand will catch up with supply as we head into 1st quarter next year. Impact now is lower pricing.”
“Not yet on the plate side but we will as we go through the 2nd half of this year.”
“We are indeed. The supply>demand dynamic is definitely in a bad spot. I also don’t see anything reversing course soon either – short of a work stoppage at a mill.”
“Steel is more readily available. Prices are getting better. Transportation is getting slower.”
“Do believe it’s a capacity impact, everyone overbought last year and now only buying what they absolutely need until the market stabilizes. Although in the steel industry, pricing is always either going up or going down!”
“Yes, plenty of availability.”
“Minimal.”
“Yes. Starting to hear about more agressive offers for flat steel from Midwest to West Coast. Especially HRC.”
“Not yet, but it’s coming.”
PSA: If you have not looked at our latest SMU Market Survey results, they are available here on our website to all Premium members. We often refer to this as our ‘Steel Market Trends Report,’ and we publish updates every other Friday. We encourage readers to explore the full results, as we simply cannot write about all of the information within. After logging in at SteelMarketUpdate.com, visit the Analysis tab and look under the “Survey Results” section for “Latest Survey Results.” Historical survey results are also available in the Survey Results section under “Survey Results History.”
By Brett Linton, Brett@SteelMarketUpdate.com

Brett Linton
Read more from Brett LintonLatest in Steel Products

SMU flat-rolled market survey results now available
SMU’s latest steel buyers market survey results are now available on our website to all premium members. After logging in at steelmarketupdate.com, visit the pricing and analysis tab and look under the “survey results” section for “latest survey results.” Past survey results are also available under that selection. If you need help accessing the survey results, or if […]

CRU tariff webinar replay now available
CRU’s latest webinar replay on how Trump’s tariffs affect the global steel market is now available on our website to all members. After logging in at steelmarketupdate.com, visit the community tab and look under the “previous webinars” section of the dropdown menu. You’ll find not only this special CRU webinar but also all past Community […]

US, offshore CRC prices diverge
US cold-rolled (CR) coil prices declined this week, slipping for the first time since early February. Most offshore markets deviated, moving higher this week.

Construction growth slowed in March on tariff woes: Dodge
The decline comes after reaching a record high in January to kickstart the year.

Return of S232 zapped gap between US and EU HR prices, Asian HR remains cheaper
Domestic hot-rolled (HR) coil prices declined this week for a third straight week. Most offshore markets bucked the trend and gained ground. Uncertainty in the US market around tariffs, especially after “Liberation Day,” caused US prices to slip as buyers moved to the sidelines. It’s unclear to date whether the 90-day pause on the more […]