Another Round of Steel Price Increases Coming?

Right now, the second round of price announcements has not happened, but the debate about the justification for a new round is ongoing.

Prior to the announcements, astute steel buyers had been picking up hot rolled with base prices in the very low $400s and cold rolled and coated base prices in the very low $600s (lower if you factor in adjustments on some of the extras).

Those deals quickly evaporated (after the normal one to three days of mills allowing their regular customers to send in orders at prices quoted prior to the announcements), and the lower end of the range rose by $20 to $60 per ton to $460-$500 per ton.

Late last week steel buyers were informing Steel Market Update that the mills were consistently quoting $480-$500 per ton with a couple of outliers above $500 on benchmark hot rolled.

By late last week ferrous scrap prices for the month of May rose by $30 to $50 per gross ton. A $20 to $30 per ton bump in scrap was expected. Prime grades at up $50 puts a squeeze on mill margins. As one mill executive put it to SMU late last week, “Busheling at $310 sure makes you regret hot rolled booked at $420-$440.”

The rumors were in circulation on Friday when SMU was advised (asked?) to see if one of the “major” flat rolled mills was pondering raising prices again.

We were reminded that Nucor has a new CEO at the helm, and with the retirement of Ladd Hall as the Vice President of Flat Rolled the market was not quite sure how the new management team would react to higher scrap prices with the appearance of pricing momentum being on their side.

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We reached out to a select group of steel buyers to gather their opinions as to whether the market could support another price increase based on their perspectives regarding supply and demand.

A national service center told SMU they believe flat rolled prices could go higher from here because “there should be additional upside available for three reasons: mills have chopped capacity significantly, cost of scrap is increasing due to low inventories and higher demand, and automotive is coming back online shortly. I think that the re-opening of automotive has the potential to create a more dramatic impact in the short run on both steel supply and prices. By the time integrated mills decide to re-start blast furnaces, we’ll likely be going through some level of extended lead-times and higher prices. Otherwise, they won’t need to add back production without that occurring first.”

A manufacturing company provided an opposing opinion: “I’m not hearing many buyers [paying] the latest increase, much less stomaching another one. I just don’t understand a potential additional round of increases. Another round of increases will push me to hit send on the import orders I have been contemplating, as I see CR below $30/cwt landed Houston loaded truck, and base galvanized below $31/cwt Houston loaded truck. I’m already buying more from Mexico in HR/CR/GALV than I did in 2019. I talked to a few others this week that are buyers and they feel the same way; back to Imports we go. Domestic mills just can’t learn their lesson. I understand capacity has been taken offline, however demand has to return and that will take the rest of the year to get back to 2019 levels–maybe even 2021 before that happens.”

A Midwest service center told SMU, “There is not enough demand for another price increase to stick.”

Another Midwest service center told us they doubt the domestic mills will collect all of the first price increase. “We don’t think so. I think the mills can collect a portion of the increase, but I do not think demand is there to collect all at this time.” When asked to comment about the potential of a second round of increases, SMU was told, “We think it’s doubtful. A second increase could be an attempt to shore up the first increase. Pricing has gotten very low – relative to scrap of course. So, an increase of some degree certainly makes sense to aim for. But at this time, we feel that true end-demand is still ways off and further increase efforts will not likely move the needle much. We feel pricing can move when end-demand starts to recover in a meaningful way.  While most of our customers are operational, nearly all have lower demand forecasts for the near-term.” 

A southern-based service center echoed comments that the steel mills are not yet collecting all of the first price increase. “The mills are not collecting the full increase, although it did stop the spread. As always, though, it depends on what you were paying. Certainly, the first increase did take pricing up somewhat.” Commenting on the possibility of a second round of increases, this head of purchasing said: “No, there is no room yet for another, and it is an unfortunately typical mill move to just push pricing up out of sheer will. The first increase was necessary and timely as the market adjusted to the new norm, capacity came out, and inventory levels were low. Mills definitely felt higher ‘apparent’ demand. However, overall consumption is not up dramatically and does not warrant additional increases. If the mills would settle in, collect this increase and let the market gain some confidence, the HRC market would be more stable going into summer. Another increase will cause hesitation throughout the supply chain – who feels good buying a bunch of steel right now? They aren’t going to be able to push customers into buying – no one knows what demand holds.”

One buyer told SMU to watch scrap pricing for the month in June. If scrap looks like it will rise again next month, then expect a price increase announcement toward the end of May.

The next couple of weeks will prove to be another in a long line of interesting weeks in the steel industry.