How To Build A Digital Platform Before Big E-Commerce Companies Like Amazon and eBay Beat You To It

The following article was provided to Steel Market Update (SMU) by steel service center: Kloeckner Metals. At our SMU Steel Summit Conference last year a Kloeckner executive pointed to changes in their digital footprint as being on the new opportunities facing the domestic service center industry. In the article below, Jonathan Toler of Kloeckner explains why other service centers will need to develop a digital strategy:

By Jonathan Toler, Senior Manager of Products and Innovation, Kloeckner Metals

Brett Linton

Brett Linton is a digital operations analyst for Steel Market Update, where he began his career. Linton has been in the steel industry since 2010. He has held roles as a category manager and strategic insights director at Reibus before returning to SMU in 2024. He is a graduate of The University of North Georgia with a degree in Finance and Accounting. Brett can be reached at brett@steelmarketupdate.com or 724-314-0179.

Brett Linton

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