Steel Mills

Cliffs to Introduce New Electrical Steel Line

Written by Becca Moczygemba

December 13, 2022

Cleveland-Cliffs Inc. said it is introducing a new line of electrical steels to the North American market. The new line will be used to manufacture high-frequency motors and generators.

Named Motor-Max, the brand consists of high-frequency, non-oriented electrical steel (HF NOES) designed for use in high-speed motors, electric vehicle (EV) traction motors, aircraft generators, and additional rotating equipment.

Cliffs will produce the Motor-Max line using a mix of direct-reduced iron and recycled scrap, resulting in a “cleaner” product, the Cleveland-based steelmaker said in a statement.

In the third quarter, the manufacturer saw an improvement in shipments to automotive customers compared with the previous quarter, and anticipated the the trend to continue into the fourth quarter. As Cliffs is a prominent North American producer of automotive-quality electrical steel, this new product offering will allow the company to support EV manufacturers in the growing demand for their products.

By Becca Moczygemba, Becca@SteelMarketUpdate.com

Becca Moczygemba

Becca Moczygemba is a reporter and editor for Steel Market Update. She has been in the steel industry since 2017, specializing in flat-rolled products. Prior to joining SMU, she held positions at Mitsui & Co. and Kloeckner Metals. Becca has a BA in Organizational/Corporate Communication from the University of Houston and an MBA from Norwich University. Contact Becca at becca@steelmarketupdate.com or 724-720-1000.

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