Steel Products

Cleveland-Cliffs CEO Goncalves Joins SMU for Steel Summit Fireside Chat
Written by Laura Miller
August 23, 2022
Cleveland-Cliffs Inc.’s chairman, president and CEO Lourenco Goncalves joined Steel Market Update senior editor Michael Cowden in the first fireside chat of this year’s SMU Steel Summit conference Monday afternoon in Atlanta. The Cliffs executive educated and entertained conference attendees with the unreserved honesty and candidness he has become well-known for in his long-term career in the steel industry.
Goncalves on decarbonization
As the economy shifts towards decarbonization, steel will be a big winner, Goncalves told the conference.
Tailpipe emissions from traditional internal combustion engine vehicles are the biggest contributors to pollution in the US, accounting for 29% of all CO2 emissions, much more than the overall steel industry, the executive pointed out. So the switch to electric vehicles will play a big part in decarbonization, and the move to EVs will be faster than people expect, he predicted.
The Inflation Reduction Act, with its cash incentives for buying EVs, will be a very good motivator for people to make the switch. “We’re going to see more and more of that [switch] happening, helping the entire steel industry, not just Cleveland-Cliffs,” Goncalves noted. But as the largest US supplier of steel to the automotive industry, Cliffs certainly stands to benefit from the transition.
And when it comes to the production of EVs, steel is the material of choice over aluminum, Goncalves said. “Electric vehicles are going all in with steel,” he stated, and Cleveland-Cliffs’ Research and Innovation Center in Middletown, Ohio, is working with all the major automakers to develop steels specially for them.
With a carbon footprint much higher than steel, “Aluminum from an environmental standpoint is a big loser. … If you want to decarbonize, going from steel aluminum is going just the opposite,” he said.
Water is the next precious commodity
When asked if scrap is the next precious metal, Goncalves said the next precious thing really is water. “Water is the one no one has recognized yet. There’s no steel without water,” he commented.
In Europe, a lack of water is already challenging electricity supplies with rivers beginning to dry up on the continent, “Europe won’t be able to produce anything at the extent they produce today due to the water crisis,” Goncalves said.
Europe is facing very real problems with not just a water crisis, but an energy crisis as well, as it’s been very dependent on natural gas from Russia, and relations with the nation have now become very strained due to Russia’s ongoing war against Ukraine.
Labor negotiations with the USW
Labor talks are “progressing the way they should progress” with the United Steelworkers union, Goncalves said. Some 20,000 employees of Cleveland-Cliffs are represented by the USW, and their current contracts are set to expire on September 1. “Organized labor, particularly at USW, I see them as partners to Cleveland-Cliffs,” Goncalves stated. Both sides believe strongly in the strength of the middle class, and so the steelmaker and the union “are exactly on the same page, as the way it should be.”
Next big thing for Cleveland-Cliffs
Cleveland-Cliffs has been investing heavily in its operations since becoming one of the country’s largest steelmakers with the acquisitions of AK Steel and ArcelorMittal USA in 2020. “We’ve made Cliffs a strong company. … We’re always in motion, we’re always doing things. There’s always things happening,” Goncalves commented, noting the company’s large investments in its Minnesota operations and an HBI plant in Toledo, Ohio.
When hydrogen becomes more available, Goncalves said his company will use it for its operations. “We can use hydrogen as soon as hydrogen is available.” But, he added: “I have no idea [when it will be available].”
Other integrated steelmakers around the world are starting to catch on to using HBI in their blast furnaces, a practice Cliffs started in 2020. South Korea’s POSCO and Europe’s ArcelorMittal, two large integrated suppliers to automotive, are two comparable examples, he said.
The 2022 SMU Steel Summit has two additional fireside chats coming up with Steel Dynamics Inc.’s president and CEO Mark Millett on Tuesday afternoon and Stelco’s CEO Alan Kestenbaum on Wednesday.
By Laura Miller, Laura@SteelMarketUpdate.com

Laura Miller
Read more from Laura MillerLatest in Steel Products

SMU flat-rolled market survey results now available
SMU’s latest steel buyers market survey results are now available on our website to all premium members. After logging in at steelmarketupdate.com, visit the pricing and analysis tab and look under the “survey results” section for “latest survey results.” Past survey results are also available under that selection. If you need help accessing the survey results, or if […]

CRU tariff webinar replay now available
CRU’s latest webinar replay on how Trump’s tariffs affect the global steel market is now available on our website to all members. After logging in at steelmarketupdate.com, visit the community tab and look under the “previous webinars” section of the dropdown menu. You’ll find not only this special CRU webinar but also all past Community […]

US, offshore CRC prices diverge
US cold-rolled (CR) coil prices declined this week, slipping for the first time since early February. Most offshore markets deviated, moving higher this week.

Construction growth slowed in March on tariff woes: Dodge
The decline comes after reaching a record high in January to kickstart the year.

Return of S232 zapped gap between US and EU HR prices, Asian HR remains cheaper
Domestic hot-rolled (HR) coil prices declined this week for a third straight week. Most offshore markets bucked the trend and gained ground. Uncertainty in the US market around tariffs, especially after “Liberation Day,” caused US prices to slip as buyers moved to the sidelines. It’s unclear to date whether the 90-day pause on the more […]