SMU Data and Models

SMU Survey: More Steel Buyers Report Weakening Demand
Written by Laura Miller
July 8, 2022
This week’s SMU survey results show a big jump in the number of respondents reporting dwindling demand.
When asked how they are seeing demand for their products, 40% of respondents said demand is declining. That was a jump from the 26% reporting falling demand in the prior two surveys and from only 5% early in the second quarter. (See first chart below.) It is also the highest number of people reporting lower demand since the outset of the Covid-19 pandemic in 2020. (See second chart below.)
Here are some comments from executives from the July 4-6 market survey on how they are seeing demand:
“Our backlog is large but shrinking. Our incoming orders have also declined.”
“Everyone seems to have gotten the message to stop buying.”
“Demand is weak if demand is buying.”
“The smart buyer is only buying what they need to meet immediate requirements.”
“Stable to softening. Auto continues to be slow.”
“Demand is stable now. The construction industry lags the overall market. Other markets are slowing.”
“Order intake will be less in September.”
Declining demand is affecting steel buyers’ sentiment, as SMU’s Buyers Sentiment and Future Buyers Sentiment indices registered some of the lowest levels this week seen since 2020.
By Laura Miller, Laura@SteelMarketUpdate.com

Laura Miller
Read more from Laura MillerLatest in SMU Data and Models

SMU Survey: Current Buyers’ Sentiment Index jumps, Future Sentiment slips
SMU’s Current Buyers’ Sentiment Index rocketed up this week, while the Future Buyers’ Sentiment Index edged down. The two indices are almost at parity.

SMU Survey: Mill lead times stretch to 10-month highs
Buyers responding to our latest market survey reported that steel mill lead times were stretching out this week for sheet and plate products tracked by SMU. The results weren’t much of a surprise. Production times have begun moving out following a wave of frenzied buying in response to stricter Section 232 announced by the Trump […]

SMU Survey: Mills slam door on buyers looking to talk price
Mills’ flexibility on price for spot orders has taken a nosedive to levels not seen since the end of March 2023.

SMU Survey: Steel Buyers’ Sentiment indicates increased optimism
After reaching multi-month lows in mid-January, SMU’s Steel Buyers’ Sentiment Indices rebounded this week to some of the highest readings recorded in months.

SMU Survey: Mill lead times fluctuate, extensions expected
While we have seen some movements in recent weeks, steel mill production times remain within a few days of the historical lows observed over the last two years, a trend observed since mid-2024.