Mill Steel Offers Online Shopping for All Inventory

The user-friendly e-commerce site provides 24/7 access to Mill Steel’s steel inventory. It offers real-time purchasing and GPS order tracking. A streamlined menu and comprehensive filters allow users to search their steel needs quickly and easily. Additionally, users can create custom inventory notifications for desired products.

The successful launch of the e-commerce website in October included painted and acrylic products. Sale volume through the platform has doubled since then. At the current run rate, annual sales will surpass $100 million, the company said.

“We’ve put a lot of effort into developing robust digital platforms and are excited to see where these tools take us as we continue to bring new features to market,” Mill Steel Chairman and CEO Pam Heglund said. Heglund is also the visionary behind the company’s digital transformation.

Mill Steel is in the final stages of being certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). The company anticipates being certified by the end of the year, making Heglund the leader of one of the largest women-owned businesses in the United States.

Headquartered in Grand Rapids, Mich., Mill Steel operates five service center locations including Grand Rapids and Melvindale, Mich.; Jeffersonville, Ind.; Birmingham, Ala.; and Houston, Texas. Mill Steel’s complete line of prime, excess, and secondary hot-rolled, cold-rolled, coated, and painted steel coils are now live on its website, www.millsteel.com.

By Tim Triplett, Tim@SteelMarketUpdate.com