Steel Products
SMU Steel Summit: 3 Days, 34 Speakers, Hybrid Event
Written by John Packard
August 15, 2021
One Week to Go…
There is now but one week to go before the doors open at the Georgia International Convention Center (GICC) in Atlanta for the 2021 SMU Steel Summit Conference on August 23. This year the conference will be unique as it will be a “hybrid” event. By this I mean we will have 900-950 executives joining us in Atlanta and approximately 100 others who will be at home or in their offices live-streaming the conference. We have reached our goal of 1,000 executives attending this year’s event, and we are looking forward to interesting speakers sparking a lively debate about where the industry is today and what the future will look like.
The rise of the Delta variant when we thought we would be mostly done with the COVID-19 pandemic has created new challenges for all of us. SMU/CRU are doing our part to ensure we provide the safest environment possible for those attending the conference in-person. We have expanded our footprint within the GICC, we are attempting to have the seating as socially distanced as possible, moving to Sli.do and away from hand-held microphones, putting monitors in the exhibition area, and allowing our in-person attendees access to the virtual platform so they too can live-stream should they be away from the main conference room. There will be fewer seats at the lunch tables, and we will all be wearing masks when not eating or drinking inside the convention center. We will also have a color-coded system identifying those who wish to social distance from those who are comfortable with hugs and high fives.
As I mentioned, our program is second to none (as always) and I want to recognize the speakers for the 2021 SMU Steel Summit Conference (in order of appearance):
Monday, Aug. 23
John Armstrong, Founder & CEO, Reibus International
Blake Patton, Managing Partner, Tech Square Ventures
Frank Williams, General Manager of E-Commerce, Marketing & Communications, Ryerson
Sean Kessler, Director, Metal Products, CME
Marc Gase, Director of Risk Management, Worthington Steel
Chris Shipp, Vice President of Supply Chain, Priefert
Jeremy Flack, Founder & CEO, Flack Global Metals
Caitlan Nelson, Principal, Crowe
Tony Barnes, Principal, Crowe
Arpana Brahmbhatt, Director of Industry Manufacturing at Microsoft
John Packard, President & CEO, Steel Market Update
Michael Cowden, Senior Editor, Steel Market Update
Michael Smerconish, Television and Radio Host, Author & Public Speaker, CNN, Sirius XM Radio
Josh Spoores, Principal Analyst – Steel, CRU
John Anton, Director, IHS Markit
Lourenco Goncalves, Chairman, President & CEO, Cleveland-Cliffs (with John Packard)
Tuesday, Aug. 24
John Packard, President & CEO, Steel Market Update
Ben Abrams, CEO, Consolidated Scrap
Ryan McKinley, Senior Analyst, CRU
Paul Lowrey, President, Steel Research Associates
Michael Cowden, Senior Editor, Steel Market Update
Leon Topalian, President & CEO, Nucor Steel (with John Packard)
Dr. Alan Beaulieu, Managing Director, ITR Economics
Lewis Leibowitz, Trade Attorney, Offices of Lewis E. Leibowitz
Kevin Dempsey, President & CEO, American Iron and Steel Institute
Michael Cowden, Senior Editor, Steel Market Update
NexGen Leadership Award, presented by Phil Bell, President, Steel Manufacturers Association (with John Packard)
Bernard Swiecki, Director-Research, Center for Automotive Research
Ken Simonson, Chief Economist, Associated General Contractors
Mark Millett, President & CEO, Steel Dynamics (with John Packard)
Wednesday, Aug. 25
John Packard, President & CEO, Steel Market Update
Barry Zekelman, Chairman & CEO, Zekelman Industries
Rick Marabito, CEO, Olympic Steel
Chris Shipp, Vice President Supply Chain, Priefert
Michael Cowden, Senior Editor, Steel Market Update
Cesar Jimenez, CEO, Ternium Mexico (with John Packard)
Andrew Lichter, Vice President, Corporate Strategy and Development, Mobius Risk Group
Phil Bell, President, Steel Manufacturers Association
Steven Montague, CEO, Midrex Technologies
Lynn Lupori, Head of Consulting, North America, CRU
John Catterall, Vice President, Electric Vehicle Program, American Iron and Steel Institute
Gregg Troian, President, PGT Trucking, Inc.
Jeffrey Short, Vice President, American Transportation Research Institute
Michael Cowden, Senior Editor, Steel Market Update
John Packard, President & CEO, Steel Market Update
Not counting SMU staff, we have 34 individual speakers discussing everything from steel prices to the economy. We are dealing with the decarbonization of the industry, electric vehicles, new supply, demand forecasts, economic forecasts, and steel pricing forecasts. Our virtual event registration is still open. You can learn more by clicking here.
I hate to even mention this, but the dates for the 2022 SMU Steel Summit Conference are Aug. 22-24.
I am also working on the 2022 Tampa Steel Conference which will be live in Tampa next year on Feb. 14-16.
Finally, we have two workshops coming up in October and November. In October, we will virtually host our next Steel 101: Introduction to Steel Making & Market Fundamentals Workshop. The Steel 101 dates are Oct. 5-6 (full day each). You can learn more about the Steel 101 workshop by clicking here.
On Nov. 2-3 (half day each) we will virtually host our next Introduction to Steel Hedging: Managing Price Risk Workshop. You can learn more about the Intro to Steel Hedging Workshop (used to be called Steel Hedging 101) by clicking here.
Also, please note that the instructors for both of these workshops will be in Atlanta at the SMU Steel Summit Conference next week.
John Packard, President & CEO
John Packard
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