Klöckner’s 2020 Results Suffer from Pandemic

Klöckner is pursuing a digital strategy, employing the latest technology to streamline sales and achieve greater efficiencies. Digital sales increased to 45% in the fourth quarter, up from 32% in the same quarter the prior year, the company said.

A significant contribution to this increase came from Kloeckner Assistant, an AI-driven software application for automated processing of quote requests and orders. With Kloeckner Assistant, the company said it is well on track to generate over 60% of group sales via digital channels in 2022.

Growth of the XOM Materials open industry platform has accelerated considerably, the company added. Gross merchandise volume (GMV)—the value of all the products sold on the platform—increased in 2020 by a factor of 13 to over 140 million euros or $167.7 million U.S. One key factor in this rapid growth was the XOM Materials eProcurement tool, which makes it easy for buyers to compare offers containing multiple items and featuring different terms and conditions. Since the beginning of the year, the eProcurement tool has also been available in the U.S. and Brazil. The group expects a continuation of the dynamic growth and a GMV of over 1 billion euros or $1.2 billion U.S. this year.

The company’s efforts to digitize the business actually got a boost from the pandemic, Ruhl said. “Corona has clearly shown that many things were suddenly possible and were much faster to be implemented than in the past. Digitizing the whole value chain is key going forward.”