Final Thoughts
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Final Thoughts
Written by John Packard
May 6, 2020
When I started Steel Market Update back in 2008, I knew I wanted to build something that would become a community centered on providing quality market information and a platform from which I could help educate and motivate those within the industry.
On the Steel Market Update website, we describe our mission as follows:
To Inform – Steel Market Update provides real-time pricing, news and analysis of market trends affecting North American flat rolled steel, plate, scrap and related markets.
To Educate – Steel Market Update offers in-depth analysis of key indicators, as well as conferences and training programs, that give participants a greater understanding of the steel market.
To Motivate – Steel Market Update believes in helping to develop well educated, well informed decision makers who can make timely decisions to the benefit of their companies, their families and their industry.
Over the years the way we meet our mission has expanded beyond just our Executive level newsletter. We have expanded our website, added training workshops, we host the largest flat rolled and plate focused steel conference in the Western Hemisphere, we added our Premium level newsletter, we expanded our proprietary products and we recently added a free SMU Community Chat Webinar.
If you have not taken the time to register and attend one of our free webinars, you are missing something special. Here is what Jodi Parnell, Vice President of Supply Chain Management for O’Neal Steel, LLC, had to say about our webinars: “I really like these Wednesday chats, and the variety in the speakers and their views. Keep these going!! I love all the different perspectives.”
Every day I ask myself, how does one build a “community”?
You talk and treat people the way you want to be treated. You teach and motivate utilizing the successes and failures of the past. You ask questions, you improve and constantly reinvent yourself by adapting/anticipating/recognizing the ebbs and flows of the industry.
The pandemic has provided new challenges as well as opportunities for our company as well as yours.
SMU continues to reinvent itself and adapt to what may well end up being our collective virtual future. We do not know if we will be able to conduct a “live” SMU Steel Summit Conference in Atlanta at the end of August. I have been in contact with our speakers and they are all still committed to assist SMU to conduct the best conference program ever. The question is, can we do it safely in Atlanta on Aug. 24-26?
The decision to do a “live” conference will be made on June 1.
I just said that I have been in contact with the 2020 conference speakers and they (and SMU) are committed to putting on the best conference program ever. How are you going to do that if not “live?”
SMU and our CRU parent company have been busy over the past six to eight weeks to ensure that our SMU Steel Summit Conference attendees will not be left out in the cold this year. We wanted to make sure that the networking event of the year, the forecasting event of the year, the content event of the year would continue uninterrupted. If not live, then in the virtual world (or both).
Steel Market Update will offer an online option to this year’s conference. If circumstances allow for a safe live conference, we will do that, but we will also stream the conference to those who cannot attend in person. If we do not do a live conference, we will offer an online experience you will not soon forget.
The keys for an SMU online conference: Networking capabilities, quality program, sponsor and exhibitor interaction, forecasting, youth focused, forward looking, entertaining….
When I started Steel Market Update one of my former steel customers told me, as he was buying his first membership, “I don’t know what you are going to write about one month from now.”
Now, as we enter the virtual conference world, I ask you to come on a journey with the SMU and CRU events teams. Our virtual conference will look and feel nothing like the weekly Zoom, Skype, ComeToMeeting webinars you are doing now. Prepare to be entertained….
I understand you have lots of questions: What will it cost? How will I be able to network like I did at a live conference? Can I get the program “on demand”? Will there be any changes in speakers or to the program to address the pandemic? I will be speaking about our virtual plans in greater detail in the coming days and weeks. Keep your calendar clear on Aug. 24, 25 and 26, and be prepared to be informed, educated and motivated.
As always, your business is truly appreciated by all of us here at Steel Market Update
John Packard, President & CEO
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John Packard
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Final thoughts
Sheet prices didn’t roar back after Labor Day. But steel market news sure came out of the gate strong (or maybe chaotically is the better way to put it). First, the nearly $15-billion proposed sale of U.S. Steel to Nippon Steel exploded into the news. And when I say exploded, I mean that all sides seem to be escalating things now.
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Final thoughts
Welcome back from Labor Day, from Steel Summit, and from whatever fun you might have had over the long weekend. Personally, I enjoyed camping with friends and family near Starved Rock. No one starved, there were no major injuries, and we enjoyed the many splendors of Mystical Fire. (Speaking of which, does that have industrial uses? But I digress.)
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Final thoughts
I want to say a huge ‘thank you’ from all of us at SMU to all of you (more than 1,500!) who attended Steel Summit this year. We appreciate you taking time out of busy schedules to join us – whether that was up on stage, submitting thoughtful questions, or catching up over a drink and bite to eat. Also, a bit shoutout to everyone at SMU and at CRU who made this event possible. It’s no understatement to say that we have a fantastic team.
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Final thoughts
Day one and two of SMU's Steel Summit 2024 are officially in the books. We covered a lot of ground, and the agenda sure did deliver.
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Final thoughts
The big show is just about here. SMU Steel Summit will be getting underway on Monday. Where does the networking begin? I’d say at the airport. So don’t forget your business cards. And it can't hurt to wear a company golf shirt.