Service Centers

Mill Steel Rebrands Structural Steel Subsidiary

Written by Tim Triplett

July 12, 2019

Mill Steel Co., the Grand Rapids, Mich.-based distributor of flat-rolled carbon steel, has rebranded of its steel framing company, Steel Structural Products, to Mill Steel Framing. The rebranding of the steel framing and accessory operations under the parent trademark is well-timed, the company said, as this year marks Mill Steel’s 60th anniversary.

Mill Steel Framing will continue to supply a full line of metal framing materials, which includes ProStud and Track, structural studs, and a variety of accessories, from all three Processing and Distribution Centers located across the Midwest and Southern U.S. The framing business will benefit from Mill Steel’s strong purchasing power, expert processing, dedicated carrier network and strategic locations, the company said.

With the addition of several roll forming lines at its Processing and Distribution Center in Houston, the company continues to diversify its product offerings to better serve its customers. Over the last several months, stud production from Mill Steel’s Texas facility has increased well over 300 percent. Mill Steel Framing anticipates continued robust growth with this recent extension of product offerings and commercial horsepower.

Mill Steel Framing plans to roll out its new website in the coming months offering a streamlined and user-friendly submittal interface and additional technical resources.

“Since my grandfather founded Mill Steel Company in 1959, superior service and the practice of placing our customers first have been pillars of our success. That same elevated level of service and reputation of expertise will continue to drive our framing business forward,” said Mill Steel President Pam Heglund.

Tim Triplett

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