Service Centers
Union Partners Rebrands as UPG Enterprises
Written by Sandy Williams
June 11, 2019
Union Partners, an operator of metals and logistics companies, is rebranding itself as UPG Enterprises LLC. The new name focuses on UPG’s metal processing, manufacturing and distribution capabilities while highlighting its family of brands, which include Maksteel, Contractors Steel, Mapes & Sprowl, Lamination Specialties, National Metalwares and Chicago Steel.
The name change comes with a new logo and tagline “Stronger Together,” reflecting the company’s commitment to partnership with its employees, customers and vendors. UPG prides itself on “combining the integrity of a family-owned business with the innovation of entrepreneurial values.”
“Since the founding of UPG, our team has worked tirelessly to hand-pick exceptional companies to join our family,” stated UPG co-founders Chris Hutter and Paul Douglass. “We wanted our brand refresh to highlight our focus as operators and long-term owners, elevate the power of our partnerships and enforce our world-class capabilities.”
Sandy Williams
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