SMU Data and Models

Steel Mill Negotiations: Mills Holding the Line
Written by Tim Triplett
March 8, 2018
With foreign steel offers largely on hold as the market awaits President Trump’s final decision on steel tariffs, domestic steel mills are in a strong bargaining position and are taking full advantage of it. Nine out of 10 steel buyers responding to Steel Market Update’s market trends questionnaire this week say the mills are unwilling to negotiate on hot rolled and cold rolled orders, and nearly as many are holding the line on galvanized and Galvalume.
By market segment, 92 percent of SMU respondents said the mills are holding firm on hot rolled steel orders, while only 8 percent have found mills willing to negotiate. That compares to 83 percent holding the line and 17 percent open to price negotiations on hot roll two weeks ago.
In the cold rolled segment, only 10 percent said they have found some mills willing to talk price, while the vast majority (90 percent) reported mill prices on cold rolled as non-negotiable.
In the galvanized sector, about 79 percent of respondents said the mills are now standing firm on galvanized prices, while 21 percent said some mills are still open to negotiation on coated products. That’s nearly a 20-point shift from just two weeks ago when 60 percent said mills were holding the line.
Negotiations have tightened considerably for Galvalume. Two weeks ago, the majority of buyers reported that mills were still open to price discussions. Today, 71 percent said mills are unwilling to compromise on Galvalume prices.
Buyers tell SMU that only a few mills are flexible on price, depending on the product, and only on large tonnages.
Note: SMU surveys active steel buyers twice each month to gauge the willingness of their steel suppliers to negotiate pricing. The results reflect current steel demand and changing spot pricing trends. SMU provides our members with a number of ways to interact with current and historical data. To see an interactive history of our Steel Mill Negotiations data, visit our website here.

Tim Triplett
Read more from Tim TriplettLatest in SMU Data and Models

SMU Survey: Current Buyers’ Sentiment Index jumps, Future Sentiment slips
SMU’s Current Buyers’ Sentiment Index rocketed up this week, while the Future Buyers’ Sentiment Index edged down. The two indices are almost at parity.

SMU Survey: Mill lead times stretch to 10-month highs
Buyers responding to our latest market survey reported that steel mill lead times were stretching out this week for sheet and plate products tracked by SMU. The results weren’t much of a surprise. Production times have begun moving out following a wave of frenzied buying in response to stricter Section 232 announced by the Trump […]

SMU Survey: Mills slam door on buyers looking to talk price
Mills’ flexibility on price for spot orders has taken a nosedive to levels not seen since the end of March 2023.

SMU Survey: Steel Buyers’ Sentiment indicates increased optimism
After reaching multi-month lows in mid-January, SMU’s Steel Buyers’ Sentiment Indices rebounded this week to some of the highest readings recorded in months.

SMU Survey: Mill lead times fluctuate, extensions expected
While we have seen some movements in recent weeks, steel mill production times remain within a few days of the historical lows observed over the last two years, a trend observed since mid-2024.